Google is bringing ads to AI Mode in India. The company announced on October 28 that ads inside its AI-powered search experience are expanding to 10 new countries, and India is one of them.
Which countries are getting AI Mode ads?
The 10 markets in this round are:
- India
- Pakistan
- Australia
- Canada
- New Zealand
- Singapore
- Malaysia
- The Philippines
- Kenya
- Nigeria
Google says Brazil, Mexico and the UK are next, with expansion planned before the end of 2026.
What will users see?
When you ask AI Mode something with buying intent, for example “best running shoes for flat feet under ₹5,000”, you may now see product listings or text ads inside the AI answer. They carry a “Sponsored” label so you can tell them apart from regular results.
Multiturn ads in the US
In the US, Google is going a step further with multiturn ads. AI Mode is built for follow-up questions, so ads can now appear in those follow-ups too, not only after your first question. If you start with “best laptops for students” and then ask “which one has the longest battery?”, the ads can update to match the refined question. Google hasn’t said when this will reach India.
The numbers Google shared
- Searches in AI Mode are, on average, three times longer than normal Google searches. People describe what they want in more detail.
- In AI Mode, click-through rates on sponsored product listings are already similar to organic ones, based on Google’s US data from August and September 2026.
What this means for Indian businesses
For advertisers, AI Mode becomes a new place to appear in front of people who are close to buying. Because queries are longer and more specific, ads can match intent more precisely. Brands running Google Shopping and Performance Max campaigns should keep an eye on how their products show up in AI Mode answers in India.
For publishers and bloggers, it’s another sign that search is shifting. More answers, and now more ads, appear inside Google’s AI response before anyone clicks through to a website. Clear, helpful content with strong product details matters more than ever.
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FAQs
Are ads in Google AI Mode available in India?
Yes. India is part of the 10-country expansion announced on October 28, 2026.
How can I tell an ad apart in AI Mode?
Ads are labelled “Sponsored”.
What are multiturn ads?
Ads that can appear in follow-up questions during an AI Mode conversation. They are launching in the US first.
Source: Google’s official blog.